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The 1970's were the final decade during which smoking had not yet become stigmatized and major companies still used the Zippo for advertising and promotion. By the end of the 1980's few major U.S. advertisers can be found on the Zippo. |
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1970 Zippo for Bancardchek -The only
National checking account. |
1973 Zippo for Consolidated
Freightways.
The trucking was started in
Portland, Oregon by Leland James in
1929. |
1973 Zippo for Wrangler jeans. A
major brand in Western wear, the
Company traces its origins to 1904
when C.C. Hudson bought a couple of
sewing machines and started his own
business |
1973 Zippo for DuPont. The Company
was started in 1802 by Eleuthère
Irénée du Pontmanuf acturinggun
powder.It has since diversified into
agriculture, nutrition, electronics,
communications, safety and
protection, home and construction,
transportation and apparel |
1975 Zippo for Purina Kitten Chow.
It has the checkerboard logo of
Ralston Purina, a leading animal
food company started in 1894. |
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1975 Zippo for Ringling Bros. And
Barnum &
Bailey Circus World.
Ringling Bros. with the
image of a fierce tiger leaping
through a fiery ring.
The Ringling Bros. and Barnum &
Bailey Circus is a
famous
American
circus,
formed when the
Ringling Brothers
purchased the Barnum and Bailey
Circus
in 1907. |
1976 Zippo for Nikon - "The
Professional's Choice". The Nikon
Corporation founded in 1917 as
Nippon Kogaku K.K. which became a
leading manufacturer of optical
lenses and precision equipment used
in cameras, binoculars, microscopes
and inspection equipment |
1976 Zippo for Motorola. Founded in
1928, Motorola has become a global
leader in wireless, broadband and
automotive communications
technologies and electronics |
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1977 slim Zippo Master Charge The
Interbank Card Raytown Bank, Ratown,
Missouri.The Interbank Card
Association, known as Master Charge,
was founded in 1966 for the purpose
of sharing the cost of bank credit
card processing
across many banks.
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1977 slim Zippo for Parke-Davis. The
company traces its history back to
1866, when Hervey Parke and George
Davis formed a small company in
Detroit, Michigan that became the
world's largest drug manufacturer. |
1977 Zippo with graphic for
Airstream. The trailer with aero
dynamical aluminum body was created
by Wallace Merle Byam, who in
1936 introduced the “Clipper,” and
an American legend
was born.
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1984 slim Zippo for "Coldwell Banker
- A member of Sears Financial
Network" The roots of Coldwell
Banker date back to 1906 when
Colbert Coldwell, later joined by
Benjamin Arthur Banker, established
a company committed to commercial
real estate to become the dominant
commercial real estate company
across America. Coldwell Banker was
acquired by Sears in 1981 and sold
it to CB Richard Ellis in 1989 |
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